Stop estimating. Start shipping.
Shape Up gives your team a calm, focused way to build software - 6-week cycles, appetite-based planning, and hill charts that show real progress.
Bet on what matters
Shape pitches from rough idea through to a ready solution, then bet on the best ones at the start of each 6-week cycle. Set appetites - not estimates - so you ship what fits, not what's left.
Break work into meaningful slices
Scopes are vertical slices you can finish independently in days, not weeks. Map tasks to scopes, track completion, and know exactly what's left.
Progress that radiates
Hill charts are information radiators - one glance tells you where every scope stands. Climbing the unknown side means figuring things out, descending means executing. No status updates needed.
Kill the status meeting
Threaded conversations on every pitch, scope, and task mean context lives where the work happens. @mention teammates, react to updates, and follow the activity feed - no one needs to ask "what's the latest?" again.
AI native
Connect your favourite AI assistant via MCP and manage your Shape Up work through conversation. Create pitches, update scopes, generate cookbooks - without switching tools.
Built on Shape Up
Shape Up is the product development methodology created by Ryan Singer at Basecamp. It replaces endless backlogs and estimation theatre with a calm, structured approach to building software that ships.
Ready to ship?
Join teams already using Shape Up to build better software, on time.